Why Sweet Loren’s First Ever Campaign Aims to Make the Brand a Household Name
Sweet Loren’s debuts its first major campaign, aiming to redefine what “better-made” means in the…
Read MoreHow DoorDash is Building a Bridge Between Food Delivery And Relationship Culture
DoorDash is using its millions of daily deliveries to uncover relationship trends during cuffing season.…
Read MoreWhy JusRol Wants to Engage With Millennials Through Social Media and Influencer Outreach For its Rebrand?
JusRol, a leader in refrigerated dough, is rolling out a full-scale rebrand for the final…
Read MoreOdeeo’s Elad Stern Explains How Gaming and Audio Captures Consumer Attention at Advertising Week
At Advertising Week, Elad Stern emphasized that the future of advertising is not about chasing…
Read MoreGen Z Creators and Students Say Advertising Week Ignored The Harsh Job Market Reality
Advertising Week in New York drew creators, brands, and marketers together, but Gen Z attendees…
Read MoreMarketers Weigh in on Meta’s Revenue and Consumer Risk Potential With Chatbots and Business AI
Meta has rolled out Business AI, a digital assistant for personalized shopping and ad performance,…
Read MoreQ&A: Spotter’s Nic Paul on Creators as Global Media Giants
Hollywood is embracing creators and their built-in audiences as the new box office formula. With…
Read MoreInside Sneak Energy’s Pop Culture-Driven Marketing Strategy
Sneak Energy is embracing fantasy fandom with its latest campaign, Rings of the Elder Bunny.…
Read MoreNetflix and Amazon Join Forces for Programmatic Advertising
Netflix and Amazon are joining forces in the advertising space, giving brands programmatic access to…
Read MoreWhy Arena Club is Leveraging Influencers to Showcase Collector Freedom
Arena Club’s latest campaign moves away from celebrity endorsements, featuring hobby influencers Jay Moslehi and…
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