Inside Expedia’s Stop Motion Super Bowl Ad Featuring Ken
Expedia is celebrating Ken’s 65th anniversary by making him its newest brand ambassador in a…
Read MoreHow YouTube & NFL Are Using Creators to Supercharge the Pro Bowl Marketing
This year’s NFL Pro Bowl flag football game is going big on YouTube, integrating creators…
Read MoreOpenAI is Betting on Ads as the Gamble Could Pay Off Big or Backfire
OpenAI is preparing to test ads inside ChatGPT as mounting losses force the company to…
Read MoreHow Skittles Plans to Win Super Bowl Sunday Without Buying a Commercial
As Super Bowl LX approaches, Skittles is breaking from tradition by skipping the $8 million…
Read MoreTikTok Offers Bonuses as Creators Weigh Risk Versus Reach
TikTok is using a $10,000 creator bonus to drive adoption of Branded Buzz, opening new…
Read MoreMarketers Share Why Cannabis Ads Are Becoming Less Promotional and More Educational
In an industry long shut out of mainstream digital advertising, cannabis brands are finding opportunity…
Read MoreKale Launches LinkedIn Integration to Scale Authentic Creator Content
Kale has launched a LinkedIn integration that brings its creator rewards model into a professional…
Read MoreInside YouTube’s 2025 Culture and Trends Data With Maddie Buxton
As 2025 comes to a close, streaming and podcast platforms are once again turning data…
Read MoreMarketers Reflect on Cultural Wins, AI, and the total WTF Moments in the Advertising Industry in 2025
As 2025 winds down, the advertising world experienced a whirlwind of highs, lows, and head-scratching…
Read MoreHow Reddit’s Interactive Ads Are Designed to Match It’s Community-Driven Culture
Reddit has introduced a new suite of interactive ads that allow brands to create custom,…
Read More