Chips Ahoy is betting on TikTok Shop and scarcity to win over Gen Z
Chips Ahoy is leaning into TikTok Shop, scarcity and cultural moments as Mondelez looks to…
Read MoreBrand Deals are Arriving Sooner as Marketers Embrace Creators With Just a Few Hundred Followers
Brands are lowering the bar for creator partnerships, with some influencers landing sponsorships at just…
Read MoreLiquid I.V. Turns Spider-Man Into Its Latest Cultural Marketing Play
Liquid I.V. is expanding its entertainment marketing strategy through an exclusive partnership with Spider-Man: Brand…
Read MoreYouTube Wants the Creator Economy to Power FIFA World Cup 2026
YouTube is leaning further into sports with the launch of its first FIFA Creator Cup…
Read MoreHow Welch’s Fruit Snacks built a Gen Z-focused campaign around the idea of a remix
Welch's Fruit Snacks is turning to creator partnerships, music culture and experiential marketing to introduce…
Read MoreWente Family Vineyards Bets on Gen Z Interns to Make Wine Feel Modern and Accessible
Wente Family Vineyards is reaching younger consumers with a social media internship that lets Gen…
Read MoreHow YouTube & NFL Are Using Creators to Supercharge the Pro Bowl Marketing
This year’s NFL Pro Bowl flag football game is going big on YouTube, integrating creators…
Read MoreTikTok Offers Bonuses as Creators Weigh Risk Versus Reach
TikTok is using a $10,000 creator bonus to drive adoption of Branded Buzz, opening new…
Read MoreGen Z Creators and Students Say Advertising Week Ignored The Harsh Job Market Reality
Advertising Week in New York drew creators, brands, and marketers together, but Gen Z attendees…
Read MoreWhy Arena Club is Leveraging Influencers to Showcase Collector Freedom
Arena Club’s latest campaign moves away from celebrity endorsements, featuring hobby influencers Jay Moslehi and…
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