Kleenex Taps into Emotions with New Ads Aimed at Parents and Families
In its ad spots, Kleenex, a brand of Kimberly-Clark Corporation, puts the spotlight on its…
Read MoreJake Saner Brings Cinematic Flair to Both Indie Films and Global Brands
Jake Saner is a cinematographer and independent filmmaker known for his work in both the…
Read MoreMarketers Say Going Green Won’t Be Enough for Wicked’s Campaigns to Click
According to marketers, many of the product tie-ins and campaigns connected to Wicked aren’t resonating…
Read MoreHow Lindsey Kee Uses LinkedIn to Guide Women Toward Personal Growth
Lindsey Kee is a content creator and coach whose work centers on personal growth, professional…
Read MoreMarketers Views on WNBA vs. NBA Marketing: Purpose-Driven vs. Star-Powered Marketing
While the NBA prioritizes global reach, star power, and large-scale entertainment campaigns, the WNBA focuses…
Read MoreThe Creator Economy Shines at This Year’s Advertising Week New York
This year’s Advertising Week New York put the spotlight on creators with various topics and…
Read MoreCan YouTube Shorts Expansion to 3 Minutes Compete with TikTok’s Long-Form Content?
This is similar to TikTok, as it originally started with 15-second videos and now allows…
Read MoreHow Sidewalk Ads Are Shaping the Future of New York City’s Urban Marketing
A new form of outdoor advertising has recently appeared on the sidewalks of New York…
Read MoreTaking AI Beyond Chat: How to Improve Marketing Outcomes for E-commerce
Although AI isn't new, many marketers remain uncertain about fully harnessing its potential. While some…
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