Marketers Views on WNBA vs. NBA Marketing: Purpose-Driven vs. Star-Powered Marketing
While the NBA prioritizes global reach, star power, and large-scale entertainment campaigns, the WNBA focuses…
Read MoreThe Creator Economy Shines at This Year’s Advertising Week New York
This year’s Advertising Week New York put the spotlight on creators with various topics and…
Read MoreCan YouTube Shorts Expansion to 3 Minutes Compete with TikTok’s Long-Form Content?
This is similar to TikTok, as it originally started with 15-second videos and now allows…
Read MoreHow Sidewalk Ads Are Shaping the Future of New York City’s Urban Marketing
A new form of outdoor advertising has recently appeared on the sidewalks of New York…
Read MoreTaking AI Beyond Chat: How to Improve Marketing Outcomes for E-commerce
Although AI isn't new, many marketers remain uncertain about fully harnessing its potential. While some…
Read MoreWhy Meridian Grooming Is Taking on Sexual Health Stigma in a Cross-Channel Campaign
The DTC body hair grooming brand, Meridian Grooming, is leading the conversation around sexual wellness…
Read MoreWhy Millennials Are The Focus of Starbucks’ New Comfort Index Campaign
Starbucks is targeting both young and older millennials with its new experimental campaign launched this…
Read MoreWhat Marketers Are Saying About Ad Campaigns of This Week (September 23, 2024)
This week, marketers and advertising agencies were notably impressed by a selection of advertisements that…
Read MoreElection Season Puts Influencers’ Brand Deals at Risk
This is the first year that content creators and influencers have expressed their thoughts about…
Read MoreCardinal Credit Union and Cleveland Browns Partner to Bring Financial Education to Kids
During the NFL season, Cardinal Credit Union will be stepping into the marketing space in…
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