General Mills and DoorDash Launch BFF Celebration Campaign on National Best Friends Day
To kick off the partnership and campaign, General Mills tapped into paid social media, influencer…
Read MoreHow Symbi Uses Social Media to Reach Health and Wellness Enthusiasts
Symbi, a herbal wellness direct-to-consumer brand, is leveraging TikTok and Instagram for its content strategy…
Read MoreBlack-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles
In the wake of the massive protests against racial injustice in May 2020, brands pledged…
Read MoreHow Kalpana Pot’s Authentic Science Content Engages Millions on TikTok and Instagram
Pot's dedication to science education shines through her active presence on TikTok and Instagram, where…
Read MoreGrindr Embarks on ‘Great American Road Trip’ to Celebrate 15 Years of LGBTQ+ Connections
Grindr Embarks on 'Great American Road Trip' to Celebrate 15 Years of LGBTQ+ Connections
Read MoreNavigating Pride Month: Authentic Support vs. Rainbow Washing
This month marks Pride Month, heralding a surge of LGBTQ-focused marketing campaigns. The growing prevalence…
Read MoreStella Artois and FX’s The Bear Unite for an Unforgettable Summer Series
This summer, Stella Artois is embracing its partnership with FX’s The Bear.
Read MoreLiquid Death’s Fighter Jet Giveaway Outshines Pepsi’s ’90s Attempt
A new campaign by Liquid Death is giving away a real fighter jet, something Pepsi…
Read MoreHow Sweet Addison’s Uses Instagram to Engage with Gen Z
A dessert brand that sells cookies and brownies directly to consumers online, and ships nationwide,…
Read MoreJustin Flom: A Magician’s Journey to Social Media Stardom
Justin Flom, a popular magician and social media influencer, boasts over 20 million subscribers on…
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