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Expert Commentary on Industry Trends What Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024) May 3, 2024 The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives… Read More
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Marketing News RITZ Makes a Splash on TikTok With its Buttery-er Crackers Campaign May 1, 2024 RITZ is venturing into TikTok territory with its newest campaign and contest, intended to highlight… Read More
Creator Economy What the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness Apr 30, 2024 President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo… Read More
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Marketing Why did Lundberg Family Farms Go to New York City to Protest Earth Day With Its OOH Campaign Apr 26, 2024 Lundberg Family Farms is going out of its way to protest as it is allocating… Read More
News Sports How the UFL Sets the Standard for Transparency and Engagement in Sports on Social Media Apr 24, 2024 The United Football League prioritizes transparency with its audience throughout its games, ensuring clarity in… Read More
Marketing News Google’s Latest Android Campaign Unveils AI-Powered Circle to Search Feature Apr 24, 2024 Google's latest Android campaign introduces AI-powered Circle to Search, which organizes results based on real-world… Read More
Q&A: Influencer Gifting: A Sustainability Crisis
Excessive consumption and environmental impact can result from influencers receiving too many products they don't…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024)
The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives…
Read MoreNFL Recognizes the Vital Role of Content Creators in Draft Engagement
During the recent NFL Draft, the league made a concerted effort to engage with content…
Read MoreRITZ Makes a Splash on TikTok With its Buttery-er Crackers Campaign
RITZ is venturing into TikTok territory with its newest campaign and contest, intended to highlight…
Read MoreWhat the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
Read MoreToyota, Rocket Mortgage, and Little Caesars Aims to Elevate The NFL Draft Experience for Fans
It was clear that the NFL Draft spotlighted many local businesses, including Kansas City's food…
Read MoreBlockchain May Solve The Changing AdTech Landscape
Recent events, such as the US DOJ’s lawsuit against Google for its cookie usage practices…
Read MoreWhy did Lundberg Family Farms Go to New York City to Protest Earth Day With Its OOH Campaign
Lundberg Family Farms is going out of its way to protest as it is allocating…
Read MoreHow the UFL Sets the Standard for Transparency and Engagement in Sports on Social Media
The United Football League prioritizes transparency with its audience throughout its games, ensuring clarity in…
Read MoreGoogle’s Latest Android Campaign Unveils AI-Powered Circle to Search Feature
Google's latest Android campaign introduces AI-powered Circle to Search, which organizes results based on real-world…
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