Inside Eat Happy Kitchen’s Organic Multichannel Marketing Strategy
A DTC food brand called Eat Happy Kitchen, which sells no-sugar-added, organically sourced pasta sauces…
Read MoreQ&A: Captiv8 Examines Top Mother’s Day Social Media Campaigns
As Mother’s Day unfolded last week, brands were actively engaging with their audiences through heartfelt…
Read MoreUPS Puts Spotlight on Mom-Owned Businesses With Its Interactive OOH Truck
The UPS Store and UPS have collaborated to honor mothers this year with an interactive…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (May 14, 2024)
As summer is coming next month, the advertising scene is buzzing with new campaigns vying…
Read MoreMarketers Forecast a Surge in Five-Second Super Bowl Ads
Next year's Super Bowl, slated to air on FOX, is stirring up buzz with reports…
Read MoreQ&A: Influencer Gifting: A Sustainability Crisis
Excessive consumption and environmental impact can result from influencers receiving too many products they don't…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024)
The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives…
Read MoreNFL Recognizes the Vital Role of Content Creators in Draft Engagement
During the recent NFL Draft, the league made a concerted effort to engage with content…
Read MoreRITZ Makes a Splash on TikTok With its Buttery-er Crackers Campaign
RITZ is venturing into TikTok territory with its newest campaign and contest, intended to highlight…
Read MoreWhat the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
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