Image Provided by Booking.comBooking.com is aiming to engage with travelers on Instagram and TikTok with its partnership with Ludacris for a limited time stay.
His mansion in Atlanta, GA is where the stay will take place. In addition to staying there for several nights, a family will also have the opportunity to participate in activities, receive signed copies of Ludacris’ most successful albums, enjoy Word Of Mouf, Chicken-N-Beer and other favorite items to take home as keepsakes, and dine at Le Bilboquet, Ludacris’ favorite French restaurant, where the menu is of the highest quality.
The financial agreement between the parties was not disclosed. Travelers are able to book for the stay as it is taking place between September 3-5.
As part of this campaign, earned media and social media posts on the brand’s TikTok, Instagram, and Ludacris’s channels are used to engage his fans and attract travelers in search of unique experiences. The announcement was made on Booking.com’s TikTok a week ago and has over a million viewers as of August 29. On its Instagram account, the post has over 130,000 likes. Ludacris shared the ad spots on his own social media channels last week as well.
According to Angela Cavis, Booking.com North America’s Director of Communications, the primary objective of celebrity partnerships is to enhance visibility and raise awareness of the wide variety of accommodations available on Booking.com. They hope to engage and excite customers through these partnerships, particularly those who are inspired by travel locations featured on TikTok, which will encourage them to explore the platform, browse its diverse offerings, and ultimately make a booking decision.
“We also recognize that many people get their travel inspiration from social media platforms like Instagram and TikTok,” said Cavis. “By creating creative and engaging content with celebrities, we showcase our offerings in a fun and unique way that resonates with audiences and drives engagement.”
Booking.com has not only collaborated with celebrities in the past, but has created unique limited-time experiences as well. For limited-time stays, the brand previously partnered with Martha Stewart, Mariah Carey, and Sarah Jessica Parker in order to engage different fan bases interested in these celebrities.
Cavis said that Ludacris was an ideal partner because of his unique blend of stardom and relatability. His deep roots in Atlanta and strong family values made him the perfect choice for a family-friendly campaign to celebrate the end of summer.
“As a father of four, he values creating unforgettable memories and is excited to share his home to help other families do the same,” said Cavis.
Booking.com reveals that one-quarter (26%) of American travelers are motivated by the opportunity to meet celebrities, 40% are interested in engaging in activities they’ve seen on their favorite TV shows, and half (50%) are inspired to visit specific landmarks featured in TV shows or movies. By creating exclusive, fan-driven experiences, the company aims to strengthen its connection with travelers in a fun and engaging way.
