Why is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreThe Creator Economy Shines at This Year’s Advertising Week New York
This year’s Advertising Week New York put the spotlight on creators with various topics and…
Read MoreCan YouTube Shorts Expansion to 3 Minutes Compete with TikTok’s Long-Form Content?
This is similar to TikTok, as it originally started with 15-second videos and now allows…
Read MoreWhy Meridian Grooming Is Taking on Sexual Health Stigma in a Cross-Channel Campaign
The DTC body hair grooming brand, Meridian Grooming, is leading the conversation around sexual wellness…
Read MoreElection Season Puts Influencers’ Brand Deals at Risk
This is the first year that content creators and influencers have expressed their thoughts about…
Read MoreInside Applegate’s First Major Marketing Campaign Since 2019
Applegate is launching a versatile marketing approach for its new campaign, marking the brand's first…
Read MoreInside NFL’s Strategy to Engage Football Fans Through Social Media and its Creator Program
The NFL is working towards establishing itself as the most youth-focused and community-driven sports league…
Read MoreQ&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers
In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the…
Read MoreJustin Flom: A Magician’s Journey to Social Media Stardom
Justin Flom, a popular magician and social media influencer, boasts over 20 million subscribers on…
Read MoreThe Role of AI in Brooke Pickel’s Creative Strategy
Brooke Pickel, a talented graphic designer, content creator, and founder of the vintage store Blonde…
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