Election Season Puts Influencers’ Brand Deals at Risk
This is the first year that content creators and influencers have expressed their thoughts about…
Read MoreInside Applegate’s First Major Marketing Campaign Since 2019
Applegate is launching a versatile marketing approach for its new campaign, marking the brand's first…
Read MoreInside NFL’s Strategy to Engage Football Fans Through Social Media and its Creator Program
The NFL is working towards establishing itself as the most youth-focused and community-driven sports league…
Read MoreQ&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers
In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the…
Read MoreJustin Flom: A Magician’s Journey to Social Media Stardom
Justin Flom, a popular magician and social media influencer, boasts over 20 million subscribers on…
Read MoreThe Role of AI in Brooke Pickel’s Creative Strategy
Brooke Pickel, a talented graphic designer, content creator, and founder of the vintage store Blonde…
Read MoreNFL Recognizes the Vital Role of Content Creators in Draft Engagement
During the recent NFL Draft, the league made a concerted effort to engage with content…
Read MoreWhat the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
Read MoreInside Pizza Hut’s Community Project with Keith Lee
In partnership with online influencer Keith Lee, Pizza Hut wants to use the power of…
Read MoreMarketers Examine the Prolonged Influence of TikTokification
The TikTokification trend, which occurs when social media platforms adopt features and functionalities similar to…
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