The Future of Influencer Marketing: GRIN’s New CEO Sets a Course for Growth and Transformation
As CEO, Debenham will focus on transforming GRIN from a suite of tools into a…
Read MoreTikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands
Time is ticking for TikTok in the United States, as the platform faces an imminent…
Read MoreHow the Sydney Gifford and Alyssa Sheill Lawsuit Challenge Existing Copyright Laws for Influencers
At the heart of the legal battle is Sydney Gifford's allegation that fellow influencer Alyssa…
Read MoreWhy is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreThe Creator Economy Shines at This Year’s Advertising Week New York
This year’s Advertising Week New York put the spotlight on creators with various topics and…
Read MoreCan YouTube Shorts Expansion to 3 Minutes Compete with TikTok’s Long-Form Content?
This is similar to TikTok, as it originally started with 15-second videos and now allows…
Read MoreWhy Meridian Grooming Is Taking on Sexual Health Stigma in a Cross-Channel Campaign
The DTC body hair grooming brand, Meridian Grooming, is leading the conversation around sexual wellness…
Read MoreElection Season Puts Influencers’ Brand Deals at Risk
This is the first year that content creators and influencers have expressed their thoughts about…
Read MoreInside Applegate’s First Major Marketing Campaign Since 2019
Applegate is launching a versatile marketing approach for its new campaign, marking the brand's first…
Read MoreInside NFL’s Strategy to Engage Football Fans Through Social Media and its Creator Program
The NFL is working towards establishing itself as the most youth-focused and community-driven sports league…
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