Unrivaled League Thrives on Samsung’s AI and Social Media Storytelling Expertise for Gen Z
With Samsung's partnership with Unrivaled, a new 3 x 3 women's basketball league that just…
Read MoreQ&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreHow The Detroit Pistons Leverage its AI-Powered Virtual Arena for Sponsorship and Revenue Expansion
The Detroit Pistons are redefining fan engagement with “Detroit Pistons World,” an immersive virtual experience…
Read MoreMarketers Share Their Take on 2024’s Most Polarizing Brand Pairings
As 2024 ends, discover the most bizarre, polarizing, and surprising brand collaborations in product launches,…
Read MoreKroger Highlights Real Moments of Connection in Holiday Ads
The company's holiday ad, titled "The Case of the Disappearing Food," highlights the simple act…
Read MoreWhy is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreAce Hardware Spreads Holiday Cheer with Short Form Content Across Social Platforms
Ace Hardware is ramping up its content creation for the holidays as it is looking…
Read MoreHow Crayola and Audible Are Helping Gen Alpha Discover Creativity Beyond Screens
By partnering together, the two brands aim to increase listening and engagement among young audiences…
Read MoreDoorDash Celebrates Hispanic Culture in New Campaign for Millennials and Gen Z
DoorDash is aiming to connect with the Hispanic community among the millennial and Gen Z…
Read MoreInside Globant’s Tech-Forward Marketing Strategy for the Vegas F1
At the race, Globant will increase brand awareness with signage throughout the racecourse, highlighting its…
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