Shake Shack Leans Into Social Media for Tax Day With Brian Baumgartner
This article explores the brand’s strategy, social media impact, and how Shake Shack continues to…
Read MoreLas Vegas Hosts WWE WrestleMania 41 as Brands Like Drumstick Jump Into the Ring
Drumstick makes its WWE debut at WrestleMania 41 in Las Vegas with a high-impact marketing…
Read MoreGoogle and Roblox’s Immersive Ads Open New Monetization Paths for Brands
Google partners with Roblox to launch immersive in-game ads, letting brands reach Gen Z and…
Read MoreHow Napster Plans to Win Over the Next Generation of Listeners
This article explores Napster’s transformation into a social music platform following its $207 million acquisition…
Read MoreHOPWTR Mimics Poppi’s Aesthetic in a Hilarious April Fool’s Stunt
HOPWTR is making waves this April Fool’s Day with a bold marketing stunt by temporarily…
Read MoreHow Ashton Hall’s Video Brought Unexpected Fame to Saratoga Water and Hostage Tape
Fitness influencer Ashton Hall's viral TikTok videos featuring Saratoga Water boosted Primo Brands' stock by…
Read MoreShake Shack Takes March Madness Beyond the Screen With Real-Life Fun
March Madness is here and Shake Shack is tapping into this period with its multi-channel…
Read MoreWhy Brands Like Brawny Are Cashing In on Celebrity Breakups
According to Amanda Earley, Brawny’s Brand Director, sponsoring the post reinforced this message in a…
Read MoreQ&A: The 2025 Upfronts Reflect a New Era of Multi-Platform Ad Buys
As prime-time TV viewership declines and networks scale back programming, the 2025 Upfronts signal a…
Read MoreHow Ozium is Using Social Media to Elevate Its Brand Presence
Ozium, an air sanitizer brand with over 50 years of history, is making a bold…
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