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Marketing Sports Marketers Views on WNBA vs. NBA Marketing: Purpose-Driven vs. Star-Powered Marketing Oct 24, 2024 While the NBA prioritizes global reach, star power, and large-scale entertainment campaigns, the WNBA focuses… Read More
Marketing How Sidewalk Ads Are Shaping the Future of New York City’s Urban Marketing Oct 4, 2024 A new form of outdoor advertising has recently appeared on the sidewalks of New York… Read More
Marketing News Top Stories of the Month Why Millennials Are The Focus of Starbucks’ New Comfort Index Campaign Sep 26, 2024 Starbucks is targeting both young and older millennials with its new experimental campaign launched this… Read More
Expert Commentary on Industry Trends Marketing What Marketers Are Saying About Ad Campaigns of This Week (September 23, 2024) Sep 23, 2024 This week, marketers and advertising agencies were notably impressed by a selection of advertisements that… Read More
Marketing Sports Cardinal Credit Union and Cleveland Browns Partner to Bring Financial Education to Kids Sep 19, 2024 During the NFL season, Cardinal Credit Union will be stepping into the marketing space in… Read More
Marketing Sports ZIPS Cleaners and Ravens Partner to Boost Brand Visibility in the Baltimore-DC Area Sep 17, 2024 ZIPS Cleaners is currently running a marketing campaign with the Baltimore Ravens to emphasize brand… Read More
DTC Marketing Hostage Tape Addresses Millennial Couples’ Sleep Issues in New Ad Campaign Sep 11, 2024 Its campaign, which is targeting millennial couples between the ages of 30-40, ad showcases mouth… Read More
Marketing News Top Stories of the Month Fubo TV’s Triple Play Ad Unit Offers Total Share of Voice for Sponsors Sep 9, 2024 Announced last week, The ad unit is a unique opportunity to feature interactive advertiser-branded video… Read More
Expert Commentary on Industry Trends Marketing What Marketers Are Saying About Ad Campaigns of This Week (September 4, 2024) Sep 4, 2024 There were some ad campaigns that stood out to marketers this week as the back… Read More
Marketers Say Going Green Won’t Be Enough for Wicked’s Campaigns to Click
According to marketers, many of the product tie-ins and campaigns connected to Wicked aren’t resonating…
Read MoreMarketers Views on WNBA vs. NBA Marketing: Purpose-Driven vs. Star-Powered Marketing
While the NBA prioritizes global reach, star power, and large-scale entertainment campaigns, the WNBA focuses…
Read MoreHow Sidewalk Ads Are Shaping the Future of New York City’s Urban Marketing
A new form of outdoor advertising has recently appeared on the sidewalks of New York…
Read MoreWhy Millennials Are The Focus of Starbucks’ New Comfort Index Campaign
Starbucks is targeting both young and older millennials with its new experimental campaign launched this…
Read MoreWhat Marketers Are Saying About Ad Campaigns of This Week (September 23, 2024)
This week, marketers and advertising agencies were notably impressed by a selection of advertisements that…
Read MoreCardinal Credit Union and Cleveland Browns Partner to Bring Financial Education to Kids
During the NFL season, Cardinal Credit Union will be stepping into the marketing space in…
Read MoreZIPS Cleaners and Ravens Partner to Boost Brand Visibility in the Baltimore-DC Area
ZIPS Cleaners is currently running a marketing campaign with the Baltimore Ravens to emphasize brand…
Read MoreHostage Tape Addresses Millennial Couples’ Sleep Issues in New Ad Campaign
Its campaign, which is targeting millennial couples between the ages of 30-40, ad showcases mouth…
Read MoreFubo TV’s Triple Play Ad Unit Offers Total Share of Voice for Sponsors
Announced last week, The ad unit is a unique opportunity to feature interactive advertiser-branded video…
Read MoreWhat Marketers Are Saying About Ad Campaigns of This Week (September 4, 2024)
There were some ad campaigns that stood out to marketers this week as the back…
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