How Ocean Spray Targets Gen Z and Millennials with its Just Add Cran Campaign
Ocean Spray is aiming to connect with Gen Z and younger Millennials through its new…
Read MoreGeneral Mills and DoorDash Launch BFF Celebration Campaign on National Best Friends Day
To kick off the partnership and campaign, General Mills tapped into paid social media, influencer…
Read MoreHow Symbi Uses Social Media to Reach Health and Wellness Enthusiasts
Symbi, a herbal wellness direct-to-consumer brand, is leveraging TikTok and Instagram for its content strategy…
Read MoreBlack-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles
In the wake of the massive protests against racial injustice in May 2020, brands pledged…
Read MoreGrindr Embarks on ‘Great American Road Trip’ to Celebrate 15 Years of LGBTQ+ Connections
Grindr Embarks on 'Great American Road Trip' to Celebrate 15 Years of LGBTQ+ Connections
Read MoreStella Artois and FX’s The Bear Unite for an Unforgettable Summer Series
This summer, Stella Artois is embracing its partnership with FX’s The Bear.
Read MoreLiquid Death’s Fighter Jet Giveaway Outshines Pepsi’s ’90s Attempt
A new campaign by Liquid Death is giving away a real fighter jet, something Pepsi…
Read MoreHow Sweet Addison’s Uses Instagram to Engage with Gen Z
A dessert brand that sells cookies and brownies directly to consumers online, and ships nationwide,…
Read MoreInside The Pitch Deck: How Endeavor Positioned the WWE and UFC Merger to Brands
In 2023, Endeavor acquired WWE as part of its strategy to consolidate entertainment properties under…
Read MoreHow Shake Shack is Engaging Fans with the Westminster Dog Show Partnership
Shake Shack is doubling down on its partnership with the Westminster Kennel Club Dog Show…
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