Marketers are Conflicted on the Advertising Value of Verzuz and X’s Partnership
Remember during the pandemic when everyone was watching Verzuz battles between different artists at home?…
Read MoreInsights from Marketers on Meta’s Profit-Driven Move with Instagram’s Unskippable Ads
This feature will activate once users have viewed their internal limit of skippable ads, ensuring…
Read MoreHow Ocean Spray Targets Gen Z and Millennials with its Just Add Cran Campaign
Ocean Spray is aiming to connect with Gen Z and younger Millennials through its new…
Read MoreGeneral Mills and DoorDash Launch BFF Celebration Campaign on National Best Friends Day
To kick off the partnership and campaign, General Mills tapped into paid social media, influencer…
Read MoreGrindr Embarks on ‘Great American Road Trip’ to Celebrate 15 Years of LGBTQ+ Connections
Grindr Embarks on 'Great American Road Trip' to Celebrate 15 Years of LGBTQ+ Connections
Read MoreStella Artois and FX’s The Bear Unite for an Unforgettable Summer Series
This summer, Stella Artois is embracing its partnership with FX’s The Bear.
Read MoreLiquid Death’s Fighter Jet Giveaway Outshines Pepsi’s ’90s Attempt
A new campaign by Liquid Death is giving away a real fighter jet, something Pepsi…
Read MoreInside The Pitch Deck: How Endeavor Positioned the WWE and UFC Merger to Brands
In 2023, Endeavor acquired WWE as part of its strategy to consolidate entertainment properties under…
Read MoreUPS Puts Spotlight on Mom-Owned Businesses With Its Interactive OOH Truck
The UPS Store and UPS have collaborated to honor mothers this year with an interactive…
Read MoreNFL Recognizes the Vital Role of Content Creators in Draft Engagement
During the recent NFL Draft, the league made a concerted effort to engage with content…
Read More