Fubo TV is going on an innovative approach to attract sponsors and advertisers with its new ad unit, dubbed The Triple Play.
Announced last week, The ad unit is a unique opportunity to feature interactive advertiser-branded video content on Fubo’s highly-visible home screen, giving the sponsor complete share of voice.
Fubo TV’s Triple Play activation is sponsored by a major national retailer as part of a six-figure deal from September 6th to 9th. The branded video will include a QR code for more engagement for those who scan it.
The new high-impact ad unit allows advertisers to strategically position clickable branded content alongside relevant curated programming and creative assets including branded and themed backgrounds, custom titles and logo entitlements to create an immersive brand experience. Though it is not clear how much Fubo TV is charging for its Triple Play ad unit.
As a spokesperson for Fubo TV explained, the company’s ongoing commitment to innovation is reflected in the company’s new advertising inventory. In addition to consistently introducing industry-leading technologies, Fubo has consistently been the first to introduce standards for SCTE blackout technology as well as dynamic ad insertion.
“At this year’s NewFronts, Fubo unveiled a suite of four new innovative CTV ad formats that expanded the volume and variety of its ad inventory with a focus on customization, interactivity and engagement,” said a Fubo TV spokesperson. “The Triple Play is the next iteration of Fubo’s continued ad innovation.”
Fubo TV also introduced consumer-focused innovations like Multiview, 4K streaming, and AI-generated Instant Headlines. With its Triple Play, Fubo TV aims to position itself as a leader in the streaming space and ensures it stays ahead of competitors by offering advertisers and viewers unique, forward-thinking experiences.
“The Triple Play is an opportunity for brands to secure a high-impact and highly visible placement on Fubo’s home screen that provides 100% share of voice, making it an exciting ad format for brands in a premium CTV environment,” said a Fubo TV spokesperson.
Related: Swap Launches First-Ever Ad Campaign on CTV for Direct-to-Consumer Brands
This is coming at the same time as Fubo TV is also offering discounts for consumers for its live TV streaming plans, with as much as $30 off for the month of September, one of the lowest prices of any live streaming service on the market today.
“New, innovative and targeted interactive advertising units on any streaming TV platform, including Fubo, offer a more engaging and effective way to reach consumers. These personalized and engaging ad units allow for two-way communication, enabling our clients’ audiences to click on elements within the ad and take immediate action, such as visiting a website or making a purchase,” said Vaughn Ericson SVP Activation Strategy, True Media. “In addition to their subscriber fees, these units represent an exciting new revenue source for Fubo, as well as an exciting new opportunity for advertisers.”
Fubo TV’s strategy aligns with the growing trend in the streaming TV industry. As the number of subscribers increases and CTV ad spend grows, Fubo TV and other connected TV services have an opportunity to capitalize on the trend. The decreasing advertising costs on streaming services make Fubo TV an attractive platform for brands and sponsors looking to reach a broader audience.
Kenneth Suh, Chief Strategy Officer at Nexxen, commented that Fubo’s expansion into more interactive formats for connected TV is a promising development. According to Suh, it capitalizes on high user engagement and taps into the true potential of connected TV, enhancing the overall viewing experience. Suh noted that while many CTV ads are often repurposed TV commercials, this innovative approach to deeper audience interaction could drive broader improvements across the industry.
“For advertisers, the benefits are clear: the triple play format provides premium placements that boost direct consumer engagement and enhance brand sentiment,” he said.
