Why Did Nikon Want Its Creators to Inspire Customers With Its 8 Days With Z 8 Challenge?
During the Nikon Z 8 challenge, eight creators were asked to demonstrate the camera's cinematic…
Read MoreHow Knorr Engaged The Gen Z Working Class on TikTok With Its #RaiseACup Campaign
Launched on TikTok from March 26 onwards, the Knorr Raise a Cup campaign will feature…
Read MoreMarketers Suggest Amazon’s Big Spring Sale is an Ideal Time for Influencers to Introduce New Products
It was Amazon's first ever Big Spring Sale that took place last week. For the…
Read MoreQ&A: Exploring the Future of E-commerce Marketing in a Post-Cookie World
In light of Google's recent announcement that third-party cookies will be phased out of Chrome…
Read MoreWhy Home Depot Aims to Spotlight DIY Projects With its March Madness Campaign
It was announced last week that Home Depot will partner with the National Collegiate Athletic…
Read MoreHyundai and Toyota Witness Surge in Gen Z Engagement at the New York Auto Show
The New York International Auto Show took place at the Javits Center this week and…
Read MoreJanSport Tackles Mental Health Awareness For Its March Madness Campaign
As part of its March Madness campaign, JanSport is utilizing social media sites like Instagram,…
Read MoreSeaWorld Celebrates 60 Years with “So Many Worlds to Love” Campaign
SeaWorld is celebrating its 60th anniversary all year long and is beginning this with its…
Read MoreColgate Sparks Confidence in Gen Z and Gen Alpha with its Smile Campaign
The latest marketing campaign launched by Colgate is designed to establish a personal connection with…
Read MorePowerade Teams Up with College Basketball Stars Flau’Jae Johnson and Isaiah Collier for March Madness Ads
Powerade is the latest brand to leverage NIL talent in its ads for March Madness.
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