How marketers and brands are navigating Pickleball’s increasing popularity
The popularity of pickleball has risen among all ages, becoming one of the country's most…
Read MoreRITZ Aims to Take Super Bowl Engagement with Second Screen Experience on X
One of the biggest advertising opportunities of the year is Super Bowl advertising and RITZ…
Read MoreEXCLUSIVE: Why Did UFL Sign YouTube Personality Deestroying
Donald De La Haye, popularly known as "Deestroying" on YouTube, has joined the San Antonio…
Read MoreThe M&M’s Super Bowl ad uses rings to promote brand values
This year's Super Bowl sees Mars, a long-time NFL partner, taking a new approach by…
Read More’90s Nostalgia Is The Theme Of Jack In The Box’s TikTok Music Campaign
In a bid to resonate with millennial and Gen Z music enthusiasts on TikTok, Jack…
Read MoreWhy did Tostitos select Kirk Cousins to be a part of its Super Bowl Instagram strategy
For Tostitos' Super Bowl promotion, Kirk Cousins of the Minnesota Vikings serves as the face…
Read MoreWWE Raw’s $5 billion deal with Netflix has marketers eying the platform’s thirst for live sports
Marketers are buzzing with reactions after the announcement that Netflix has secured the streaming rights…
Read MoreWisp intends to utilize influencers to destigmatize sexual health through humor and education
Wisp, a U.S.-based telehealth and primary care provider, is breaking down sexual health stigmas. Partnering…
Read MoreDolby’s Ad Spot with Jennifer Lopez and QR Codes Takes Center Stage at the NFL Playoff Game
Using QR codes, Dolby is extending its reach beyond social media. Sweepstakes entry is possible…
Read MoreHow URLgenius positioned itself with brands and influencers to grow revenue
As a result, URLgenius strategically leveraged the power of the creator economy, recognizing its stronghold…
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