TWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest
Leading up to the Super Bowl, TWIX will organically share content and engage with fans…
Read MoreWhy Marketing Leaders Are Warning Against Scaling Back DEI Efforts
Amazon, Meta, Target, and Walmart, once vocal proponents of diversity, equity, and inclusion (DEI), have…
Read MoreThe Future of Influencer Marketing: GRIN’s New CEO Sets a Course for Growth and Transformation
As CEO, Debenham will focus on transforming GRIN from a suite of tools into a…
Read MoreWhy La Colombe is Making Coffee the Heart of Valentine’s Day Connections
The coffee roaster company La Colombe Coffee, founded in 1994 in Philadelphia and now with…
Read MoreTUMS Teams Up with DraftKings for its Fantasy Foodball Game Ahead of Super Bowl
Editor’s Note: This story has been updated to reflect required terminology guidelines for game styles.…
Read MoreUnrivaled League Thrives on Samsung’s AI and Social Media Storytelling Expertise for Gen Z
With Samsung's partnership with Unrivaled, a new 3 x 3 women's basketball league that just…
Read MoreQ&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreCES 2025: A Deep Dive Into AI-Powered Consumer Experiences
This year’s Consumer Electronics Show (CES) in Las Vegas saw a surge of interest in…
Read MoreTikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands
Time is ticking for TikTok in the United States, as the platform faces an imminent…
Read MoreHow the Sydney Gifford and Alyssa Sheill Lawsuit Challenge Existing Copyright Laws for Influencers
At the heart of the legal battle is Sydney Gifford's allegation that fellow influencer Alyssa…
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