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What Marketers Are Saying About Ad Campaigns of This Week, Including The Summer Olympics (August 12, 2024)
In the past week, several advertising campaigns have caught the attention of marketers and advertising…
Read MoreQ&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers
In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the…
Read MoreMarketers Weigh In on Why Threads Isn’t a Brand Magnet
Meta launched its copycat platform Threads one year ago, and since then, user engagement has…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (July 15, 2024)
Marketers and advertising agencies were impressed by several advertisements this week that stood out to…
Read MoreBlack-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles
In the wake of the massive protests against racial injustice in May 2020, brands pledged…
Read MoreNavigating Pride Month: Authentic Support vs. Rainbow Washing
This month marks Pride Month, heralding a surge of LGBTQ-focused marketing campaigns. The growing prevalence…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024)
The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives…
Read MoreBlockchain May Solve The Changing AdTech Landscape
Recent events, such as the US DOJ’s lawsuit against Google for its cookie usage practices…
Read MoreQ&A: How TikTokification Impacts Content Style and User Engagement
Concerns regarding the homogenization of content, privacy issues, and the potential for oversaturation are among…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (April 19th, 2024)
Marketing professionals have recognized several ad campaigns out there this week, each of which has…
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