Expert Commentary on Industry Trends News HSA Bank’s Rebrand Speaks to Gen Z’s Demand for Simplicity and Clarity Feb 13, 2025
Events Marketing Sports Super Bowl Ads Keep Recycling Older Celebrities and Gen Z Is Over It Feb 11, 2025
Marketing Pressed Juicery Uses Art Exhibits and Digital Media to Celebrate Black History Month Feb 6, 2025
Marketing Super Bowl TWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest Feb 2, 2025
Creator Economy Expert Commentary on Industry Trends Q&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers Jul 29, 2024 In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the… Read More
Marketing Marketers Weigh In on Why Threads Isn’t a Brand Magnet Jul 24, 2024 Meta launched its copycat platform Threads one year ago, and since then, user engagement has… Read More
Expert Commentary on Industry Trends Marketing What Marketers Are Saying About the Ad Campaigns of This Week (July 15, 2024) Jul 15, 2024 Marketers and advertising agencies were impressed by several advertisements this week that stood out to… Read More
Expert Commentary on Industry Trends Marketing Black-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles Jun 7, 2024 In the wake of the massive protests against racial injustice in May 2020, brands pledged… Read More
Expert Commentary on Industry Trends Navigating Pride Month: Authentic Support vs. Rainbow Washing Jun 3, 2024 This month marks Pride Month, heralding a surge of LGBTQ-focused marketing campaigns. The growing prevalence… Read More
Expert Commentary on Industry Trends What Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024) May 3, 2024 The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives… Read More
Expert Commentary on Industry Trends Blockchain May Solve The Changing AdTech Landscape Apr 29, 2024 Recent events, such as the US DOJ’s lawsuit against Google for its cookie usage practices… Read More
Expert Commentary on Industry Trends Q&A: How TikTokification Impacts Content Style and User Engagement Apr 22, 2024 Concerns regarding the homogenization of content, privacy issues, and the potential for oversaturation are among… Read More
Expert Commentary on Industry Trends Marketing What Marketers Are Saying About the Ad Campaigns of This Week (April 19th, 2024) Apr 19, 2024 Marketing professionals have recognized several ad campaigns out there this week, each of which has… Read More
Expert Commentary on Industry Trends Future-Proof Your Marketing: How to Thrive with First-Party Data & AI Innovation Apr 12, 2024 Radical changes in digital media like the depreciation of third-party cookies, the prominence of GenAI,… Read More
Q&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers
In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the…
Read MoreMarketers Weigh In on Why Threads Isn’t a Brand Magnet
Meta launched its copycat platform Threads one year ago, and since then, user engagement has…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (July 15, 2024)
Marketers and advertising agencies were impressed by several advertisements this week that stood out to…
Read MoreBlack-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles
In the wake of the massive protests against racial injustice in May 2020, brands pledged…
Read MoreNavigating Pride Month: Authentic Support vs. Rainbow Washing
This month marks Pride Month, heralding a surge of LGBTQ-focused marketing campaigns. The growing prevalence…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (May 3, 2024)
The world of advertising is a dynamic and ever-evolving landscape, with new campaigns and initiatives…
Read MoreBlockchain May Solve The Changing AdTech Landscape
Recent events, such as the US DOJ’s lawsuit against Google for its cookie usage practices…
Read MoreQ&A: How TikTokification Impacts Content Style and User Engagement
Concerns regarding the homogenization of content, privacy issues, and the potential for oversaturation are among…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (April 19th, 2024)
Marketing professionals have recognized several ad campaigns out there this week, each of which has…
Read MoreFuture-Proof Your Marketing: How to Thrive with First-Party Data & AI Innovation
Radical changes in digital media like the depreciation of third-party cookies, the prominence of GenAI,…
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