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Q&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreTotino’s Enters the Super Bowl Ad Arena with Absurd Humor
Totino’s, the iconic General Mills brand known for its pizza rolls, is set to make…
Read MoreMarketers Share Their Take on 2024’s Most Polarizing Brand Pairings
As 2024 ends, discover the most bizarre, polarizing, and surprising brand collaborations in product launches,…
Read MoreKroger Highlights Real Moments of Connection in Holiday Ads
The company's holiday ad, titled "The Case of the Disappearing Food," highlights the simple act…
Read MoreWhy is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreHow Crayola and Audible Are Helping Gen Alpha Discover Creativity Beyond Screens
By partnering together, the two brands aim to increase listening and engagement among young audiences…
Read MoreDoorDash Celebrates Hispanic Culture in New Campaign for Millennials and Gen Z
DoorDash is aiming to connect with the Hispanic community among the millennial and Gen Z…
Read MoreInside Globant’s Tech-Forward Marketing Strategy for the Vegas F1
At the race, Globant will increase brand awareness with signage throughout the racecourse, highlighting its…
Read MoreInside NEFT Vodka’s Strategy for Maximizing Brand Reach at the Formula 1 Vegas Grand Prix
NEFT Vodka is gearing up with a robust marketing mix for the 2024 Las Vegas…
Read MoreKleenex Taps into Emotions with New Ads Aimed at Parents and Families
In its ad spots, Kleenex, a brand of Kimberly-Clark Corporation, puts the spotlight on its…
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