Marketers Views on WNBA vs. NBA Marketing: Purpose-Driven vs. Star-Powered Marketing
While the NBA prioritizes global reach, star power, and large-scale entertainment campaigns, the WNBA focuses…
Read MoreHow Sidewalk Ads Are Shaping the Future of New York City’s Urban Marketing
A new form of outdoor advertising has recently appeared on the sidewalks of New York…
Read MoreWhy Meridian Grooming Is Taking on Sexual Health Stigma in a Cross-Channel Campaign
The DTC body hair grooming brand, Meridian Grooming, is leading the conversation around sexual wellness…
Read MoreWhy Millennials Are The Focus of Starbucks’ New Comfort Index Campaign
Starbucks is targeting both young and older millennials with its new experimental campaign launched this…
Read MoreWhat Marketers Are Saying About Ad Campaigns of This Week (September 23, 2024)
This week, marketers and advertising agencies were notably impressed by a selection of advertisements that…
Read MoreCardinal Credit Union and Cleveland Browns Partner to Bring Financial Education to Kids
During the NFL season, Cardinal Credit Union will be stepping into the marketing space in…
Read MoreZIPS Cleaners and Ravens Partner to Boost Brand Visibility in the Baltimore-DC Area
ZIPS Cleaners is currently running a marketing campaign with the Baltimore Ravens to emphasize brand…
Read MoreHostage Tape Addresses Millennial Couples’ Sleep Issues in New Ad Campaign
Its campaign, which is targeting millennial couples between the ages of 30-40, ad showcases mouth…
Read MoreFubo TV’s Triple Play Ad Unit Offers Total Share of Voice for Sponsors
Announced last week, The ad unit is a unique opportunity to feature interactive advertiser-branded video…
Read MoreWhat Marketers Are Saying About Ad Campaigns of This Week (September 4, 2024)
There were some ad campaigns that stood out to marketers this week as the back…
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