Shake Shack Takes March Madness Beyond the Screen With Real-Life Fun
March Madness is here and Shake Shack is tapping into this period with its multi-channel…
Read MoreHow Ozium is Using Social Media to Elevate Its Brand Presence
Ozium, an air sanitizer brand with over 50 years of history, is making a bold…
Read MoreHSA Bank’s Rebrand Speaks to Gen Z’s Demand for Simplicity and Clarity
HSA Bank, a division of Webster Bank, has unveiled a refreshed visual brand identity and…
Read MorePressed Juicery Uses Art Exhibits and Digital Media to Celebrate Black History Month
For Black History Month, Pressed Juicery is showcasing three artists through its packaging and a…
Read MoreTWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest
Leading up to the Super Bowl, TWIX will organically share content and engage with fans…
Read MoreWhy La Colombe is Making Coffee the Heart of Valentine’s Day Connections
The coffee roaster company La Colombe Coffee, founded in 1994 in Philadelphia and now with…
Read MoreTUMS Teams Up with DraftKings for its Fantasy Foodball Game Ahead of Super Bowl
Editor’s Note: This story has been updated to reflect required terminology guidelines for game styles.…
Read MoreUnrivaled League Thrives on Samsung’s AI and Social Media Storytelling Expertise for Gen Z
With Samsung's partnership with Unrivaled, a new 3 x 3 women's basketball league that just…
Read MoreQ&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreTotino’s Enters the Super Bowl Ad Arena with Absurd Humor
Totino’s, the iconic General Mills brand known for its pizza rolls, is set to make…
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