Citi’s New Campaign Challenges Perceptions of Disabilities in Sports
Citi launched its 2024 Paralympics multimedia ad campaign, titled “What Happened?” earlier this week as…
Read MoreMarketers are Conflicted on the Advertising Value of Verzuz and X’s Partnership
Remember during the pandemic when everyone was watching Verzuz battles between different artists at home?…
Read MoreInsights from Marketers on Meta’s Profit-Driven Move with Instagram’s Unskippable Ads
This feature will activate once users have viewed their internal limit of skippable ads, ensuring…
Read MoreHow Ocean Spray Targets Gen Z and Millennials with its Just Add Cran Campaign
Ocean Spray is aiming to connect with Gen Z and younger Millennials through its new…
Read MoreGeneral Mills and DoorDash Launch BFF Celebration Campaign on National Best Friends Day
To kick off the partnership and campaign, General Mills tapped into paid social media, influencer…
Read MoreInside Eat Happy Kitchen’s Organic Multichannel Marketing Strategy
A DTC food brand called Eat Happy Kitchen, which sells no-sugar-added, organically sourced pasta sauces…
Read MoreWhy Did Perfect Bar Launch Its Chocolate Brownie Flavor to Coincide with the Solar Eclipse
Last week, Perfect Bar, the DTC brand of refrigerated protein bars, caught attention with their…
Read MoreWhat is Tru Earth Doing to Celebrate Its 5th Anniversary and Connect With Gen Z During Earth Month
Tru Earth is aiming to connect with its Gen Z audience with its new campaign…
Read MoreInside 805 Beer’s Multi-Marketing Mix Through The Lens of Storytelling
805 Beer is shining a spotlight on its diverse group of over 30 "Authenticos" -…
Read MoreBeginning With a New Ad Featuring Dwayne Johnson, ZOA Energy is Refocusing Its Marketing Efforts
As part of its 360-degree campaign, ZOA Energy is focusing on bringing consumers the swagger,…
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