What the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
Read MoreHow the UFL Sets the Standard for Transparency and Engagement in Sports on Social Media
The United Football League prioritizes transparency with its audience throughout its games, ensuring clarity in…
Read MoreQ&A: How TikTokification Impacts Content Style and User Engagement
Concerns regarding the homogenization of content, privacy issues, and the potential for oversaturation are among…
Read MoreMarketers Examine the Prolonged Influence of TikTokification
The TikTokification trend, which occurs when social media platforms adopt features and functionalities similar to…
Read MorePaycom’s Campaign on LinkedIn and Other Platforms Aims to Bring Humour and Insight to HR Challenges
It is a continuation of Paycom's March campaign, which featured the Wayne Knight-starring TV commercial…
Read MoreZak Heath Redefines Content Creation with Unfiltered Approach
Zak Heath, is a 20-year-old beauty and fashion content creator based in the UK. Over…
Read MorePapa Johns Unveils a Bold Brand Refresh to Captivate Pizza Lovers Worldwide
Papa Johns, a leading name in the pizza industry, has embarked on a transformative journey…
Read MoreWhat is Tru Earth Doing to Celebrate Its 5th Anniversary and Connect With Gen Z During Earth Month
Tru Earth is aiming to connect with its Gen Z audience with its new campaign…
Read MoreWhy Did Nikon Want Its Creators to Inspire Customers With Its 8 Days With Z 8 Challenge?
During the Nikon Z 8 challenge, eight creators were asked to demonstrate the camera's cinematic…
Read MoreHow Knorr Engaged The Gen Z Working Class on TikTok With Its #RaiseACup Campaign
Launched on TikTok from March 26 onwards, the Knorr Raise a Cup campaign will feature…
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