What Marketers Are Saying About Ad Campaigns of This Week (September 23, 2024)
This week, marketers and advertising agencies were notably impressed by a selection of advertisements that stood out due to their exceptional creativity and influence on consumers and casual viewers. Fall is upon us this week, and brands are doing everything they can to captivate consumers.
One brand that wants to tackle the ongoing disastrous layoffs among multiple industries is Pizza Hut as they are delivering a pizza with your résumé on the box to potential employers in New York City. The entry period concluded last week, but the brand has got a ton of interest from this move.
Mythology’s managing director L Parker Barnum called Pizza Hut’s experimental campaign “stunty, but cool” while spotlighting what UFC did at the Las Vegas Sphere for UFC 306. To further tell the story of the fights that night, user-interactive digital displays featured UFC fighters inside the Sphere. Additionally, AMC sponsored UFC 306 by promoting its upcoming second season of The Walking Dead: Daryl Dixon – The Book of Carol on the canvas of the octagon.
“It was so cool, and only a matter of time before opportunities like this popped up,” said Barnum.
According to Aaron Wertheimer, an SEO marketing copywriter at Marketing-Reel, the advertisement for Quaker’s Life Cereal was cleverly done by using a humorous song and concluding with the phrase “I really love my life.” As Wertheimer noted, the ad avoided sugarcoating the product, acknowledging that it doesn’t make life perfect or eternally happy. As a result, Wertheimer found the 30-second commercial particularly appealing.
“The fact that the boy discusses how life isn’t always easy, but that he kind of likes his cereal, and it makes his day better coupled with the old-time reference, ‘Hey Mikey! He likes it!’ draws on a sense of authenticity, connection to values, pathos, and humor to make audiences of all different ages and generations want to buy a bowl of Life cereal,” said Wertheimer.
Haribo released its ad spot a year ago, targeting older millennials and Gen X by capturing the childhood joy of eating gummy bears at any age. The advertisement features executives in a boardroom speaking in children’s voices and phrases, expressing the imagination and jubilation inspired by these sweet treats.
After seeing this ad last week, Denise Blasevick, CEO of S3McM, commented that more companies should revive beloved and effective campaigns. It may be more expensive than creating something from scratch, but she noted that it is likely to have a significant impact and is cheaper than paying additional fees to the talent involved. As a result, new audiences aren’t only reached by replicating the original.
“This concept is timeless and fires on all cylinders for both the brand and the audience. It also shows that candies don’t have to tie into a holiday,” said Blasevick. “After all, gummy bears are delicious (and available) all year long. I’m inspired to bring a bag to my next brainstorm and have the team ideate as if they were kids.”
If you would like to share your thoughts on what ad campaigns stood out to you, email [email protected] to be included.
