What Marketers Are Saying About Ad Campaigns of This Week (September 4, 2024)
There were some ad campaigns that stood out to marketers this week as the back to school period is about to conclude since students are starting classes this week.
One of them is I AM NOT A TYPO. Recently, the company launched a powerful new campaign featuring banners in subway stations featuring influencers who have faced racism and cultural biases. They spent a significant amount on outdoor advertising. The autocorrect function on phone phones has also repeatedly mangled the names of these influencers.
The campaign brings to light the experience of Rashmi, whose name frequently gets altered to “Rashi,” “Rush me,” or even “Sashimi” due to autocorrect errors. The campaign delivers a resounding message: this seemingly small issue reflects a broader lack of cultural consideration. With prominent figures like Lee Freeman, Alex Cooper, and Cathal Wogan, these messages firmly emphasize the importance of getting it right.
HypeFactory’s Marketing & PR Director, Daria Belova, said Influencers play a crucial role in addressing social issues like these. By acting as a bridge between the public and corporations, they amplify voices that would otherwise go unheard. They turn niche frustrations into widely recognized conversations through their platform.
“The influence they wield is not just in numbers, but in their ability to humanize issues, rally support, and push for real-world solutions,” said Belova.
While the Paris Olympics concluded last month, marketers are still buzzing about the ad campaigns that took place during that time.
The premiere of Mr. Throwback on August 8th on Peacock was impeccably timed with the Paris Olympics, where Stephen Curry’s stellar performance provided excellent promotion for the show. The four-time NBA champion scored 24 points in the gold medal game against France, shooting over 60% from three-point range and leading Team U.S.A. to victory. Peacock collaborated with the basketball star for its ad campaign, with the first ad appearing on Instagram. This ad campaign was further highlighted by the extensive Olympic coverage offered by Peacock, making it a well-timed and effective collaboration.
“This synchronization not only highlighted Curry’s athletic prowess but also drew significant attention to his new comedy series during one of the most-watched global events,” said Devain Doolaramani, the founder and CEO of Friends in Reality, a creator management firm.
After two months of releasing, Deadpool & Wolverine is still charting in the box office, and its limited time offerings, brand merchandise, and sponsorships continue to be available. Additionally, Deadpool & Wolverine also received $135 million as a result of the brand partnerships. Several months before its release, Ryan Reynolds and Disney hyped it to ensure it made the list of top 10 most anticipated movies of the year.
The CMO at Mirador Living, Justine Underhill, praised the Deadpool & Wolverine marketing campaign, stating that she is impressed. In particular, Ryan Reynolds’ ability to create viral content was highlighted by Underhill as an effective tool of social media. According to Underhill, several “viral” moments of the movie spread rapidly on organic social media, attracting more viewers. People respect Ryan Reynolds’ personal brand, both as an actor and as the marketer behind Mint Mobile, which contributed to the strong interest in the film.
“The movie’s success shows that [authenticity and humor] can cut through the noise, whether you’re promoting a superhero movie or helping families find care,” said Underhill.
