What Marketers Are Saying About the Ad Campaigns of This Week (June 14, 2024)

There have been several brands this week that have earned industry praise and public acclaim for creating creative, innovative campaigns. Like LEGO’s clever social media move, these brands have also earned industry praise. These brands have successfully forged meaningful connections with their audiences with innovative social media strategies and captivating video content as it stood out to marketers and agency executives.

The LEGO company recently launched a clever social media campaign that attracted considerable attention in an unexpected manner. Initially, they posted a tweet on X (formerly Twitter) that appeared to be a jumbled mix of characters and letters, which led many to believe the message was either an error or a hack. Nevertheless, this apparently random post was swiftly followed by an image of their latest product: a Tuxedo Cat made entirely from LEGO bricks on top of a laptop. 

This move stood out to Tyler Sweeney, Associate Director at RPA, and Michelle Brammer, Director of Marketing at Gabble AMP.

“The posts were simple, cute, attention-grabbing, and easy to follow,” said Sweeney. “Most often, we try to overcomplicate social, or shove too many messages into a single post or video, but this LEGO X post proves that all you need is smart thinking, a bit of fun, and a simple idea to land well.”

This playful and innovative approach not only showcased LEGO’s new offering but also highlighted the brand’s creativity and sense of humor, engaging their audience in a memorable manner.

“As a 2:00 AM gibberish post, it certainly caught a ton of attention but in reality, it was the start of their launch other than the Lego Ideas Tuxedo Cat,” said Brammer. “Anyone that has a cat knows how relatable the cat on your keyboard scenario is and it was a really creative way to get buzz for their new product.”

The Chief Creative Officer at Energy BBDO, Josh Gross, discussed Inter Miami’s innovative new mascot, Heron, which is a 100% upcycled mascot. With Heron, Inter Miami stands out from the rest of the pack. With this unique approach, fans feel a deeper connection to a team that values creativity and environmental stewardship.

“It’s such an unexpected place for a great idea to show up, and I love how it goes beyond just creating a character – there’s a deeper purpose embedded at the core,” said Gross. “Moving forward it will be interesting to see how Heron can become more than just a symbol for sustainability. But they’ve built a wonderful – and pretty cool-looking foundation to drive change.”

With the launch of Fenty Hair, Rihanna continues to set high standards for innovation and inclusion in the beauty and personal care space. In the introductory campaign, the bold question is asked: “Are you ready?” This signals a statement of inclusivity and confidence.

The video emphasizes that Fenty Hair supports and serves all hair types, regardless of ethnicity, age, race, or gender. Rihanna wears a wig throughout the campaign, signaling a cultural cue to the protective style community in a departure from traditional hair care brand practices. 

This campaign is a big step in redefining hair care inclusivity and innovation, according to Cheryl Overton, Founder and CXO of Cheryl Overton Communications

“Breaking from hair care brand tradition, the spot offers no product claims, just vibes. And, in true outlaw fashion, Rihanna wears a wig throughout —  a cultural cue and comes hither to the protective style consumer,” said Overton.

Volkswagen’s “Hello George” campaign is a clever blend of nostalgia and innovation, using the iconic Beetle to introduce their new electric vehicle line. The campaign nostalgically celebrates the classic Beetle while seamlessly transitioning to the future of automotive technology with their electric vehicles. This approach not only honors Volkswagen’s rich history but also emphasizes their commitment to sustainable innovation.

“The commercial resonated with me because it beautifully captures the transition from traditional to sustainable ways of transportation,” said Jen Seran, Director of Business Operations for Stallion Express.

If you would like to share your thoughts on what ad campaigns stood out to you, email [email protected] to be included.