What Marketers Are Saying About the Ad Campaigns of This Week (May 14, 2024)

As summer is coming next month, the advertising scene is buzzing with new campaigns vying for attention. Among the myriad of initiatives, some have truly shone, earning recognition for their creativity and impact among diverse audiences.

This week’s highlights spotlight brands that have excelled in crafting campaigns that resonate deeply with their audiences. Whether through innovative social media strategies or captivating video content, these brands have succeeded in forging meaningful connections with consumers, earning acclaim from both industry experts and the public.

A recent partnership between Angel Reese and Good American has significant significance for both the WNBA and women’s fashion. Reese, a rising star in the WNBA, joins forces with a prominent denim brand such as Good American to showcase female athletes’ marketability and visibility. Last week, Reese announced the partnership via social media platforms like Instagram and X.

Alka Makwana, CEO & Founder of Eveleigh PR, noted the significance of the Angel Reese Good American Denim campaign. Following Reese’s notable debut at the Met, her effortless elegance in Good American denim stands out. As the face of Good American’s Long Inseams Denim collection, Reese’s selection highlights the brand’s attention to the needs of tall women. This inclusive campaign reflects Good American’s commitment to diversity and resonates with the rising influence of WNBA athletes in fashion.

“What struck me most was Good American’s commitment to inclusivity in their campaigns, with this particular denim line tailored for women over 5’10” in height. The ad resonates with a diverse audience of consumers, and continues to support female athletes,” said Makwana.

CarnivoreStyle senior editor Gabrielle Marie Yap praised HelloFresh for its social media campaign. Its use of enticing visuals and short videos to introduce their summer menu caught my attention, emphasizing freshness and quality. This ad’s conversational tone and relatable language created an impression of receiving a recommendation rather than a typical sales pitch, as if it were a personal recommendation. Marie Yap added that a clear and persuasive call-to-action encouraged viewers to explore the new menu and share their cooking adventures with the camera.

“I loved how the ad seamlessly combined beautiful food photography, engaging storytelling, and a sense of community, making me want to join in on the culinary fun,” said Marie Yap.

In its latest ad campaign, Zendesk is advertising on LinkedIn in an effort to promote the company’s artificial intelligence products while fostering human connections. By enhancing human capabilities, Zendesk believes technology can foster stronger relationships, and deliver exceptional customer experiences, thus exemplifying the company’s commitment to human capabilities.

“They are highlighting an AI product (who isn’t these days…it feels like), but they are focusing on the human. That keeps me locked into the ad,” said Mike Moreno, Head of Content at WebMechanix. “Its quick pace, rich color, and unique camera angles keep my goldfish brain captivated every second with PEOPLE, not a product. I remember how the people make me feel, and I link that feeling with the brand.”

And finally, Speedo, the iconic Australian swimwear brand, is making waves with its bold new global campaign, “Go Full Speedo.” Directed by Australian filmmaker Scottie Cameron, the campaign celebrates Speedo’s heritage and adventurous spirit. Starring Dacre Montgomery from Stranger Things, the ad showcases Montgomery embracing his Aussie charm and confidence as he dives into the ocean with style.

“I always like when a brand can take what many would see as a negative and use it to their advantage. Speedo has been the butt of jokes for decades. And at the receiving end of that ridicule was someone who didn’t give two sh*ts what you thought. Those rocking a Speedo were individuals, carefree and confident. Characteristics that [should] be celebrated,” said Matt McKay, Chief Creative Officer at Saatchi & Saatchi.

If you would like to share your thoughts on what ad campaigns stood out to you, email [email protected] to be included.