NFL Recognizes the Vital Role of Content Creators in Draft Engagement
During the recent NFL Draft, the league made a concerted effort to engage with content…
Read MoreRITZ Makes a Splash on TikTok With its Buttery-er Crackers Campaign
RITZ is venturing into TikTok territory with its newest campaign and contest, intended to highlight…
Read MoreWhat the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
Read MoreToyota, Rocket Mortgage, and Little Caesars Aims to Elevate The NFL Draft Experience for Fans
It was clear that the NFL Draft spotlighted many local businesses, including Kansas City's food…
Read MoreBlockchain May Solve The Changing AdTech Landscape
Recent events, such as the US DOJ’s lawsuit against Google for its cookie usage practices…
Read MoreWhy did Lundberg Family Farms Go to New York City to Protest Earth Day With Its OOH Campaign
Lundberg Family Farms is going out of its way to protest as it is allocating…
Read MoreHow the UFL Sets the Standard for Transparency and Engagement in Sports on Social Media
The United Football League prioritizes transparency with its audience throughout its games, ensuring clarity in…
Read MoreGoogle’s Latest Android Campaign Unveils AI-Powered Circle to Search Feature
Google's latest Android campaign introduces AI-powered Circle to Search, which organizes results based on real-world…
Read MoreInside Pizza Hut’s Community Project with Keith Lee
In partnership with online influencer Keith Lee, Pizza Hut wants to use the power of…
Read MoreQ&A: How TikTokification Impacts Content Style and User Engagement
Concerns regarding the homogenization of content, privacy issues, and the potential for oversaturation are among…
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