Q&A: How Aires Tech is Leveraging Athlete Partnerships for Brand Growth
In a conversation with AdBuzzDaily, Josh Bruni, CEO of Aires Tech, explained that athletes' heightened…
Read MoreHow Soles4Souls is Using Meta, OOH, and Social Media to Drive Donations With Its First Campaign
Its campaign will be split into two phases and will seek to build awareness and…
Read MoreCiti’s New Campaign Challenges Perceptions of Disabilities in Sports
Citi launched its 2024 Paralympics multimedia ad campaign, titled “What Happened?” earlier this week as…
Read MoreQ&A: How PartnerCentric’s Innovative Tool Aims to Equalize Influencer Earnings and Combat Commission Poachers
In an exclusive Q&A interview, we had the opportunity to speak with Stephanie Harris, the…
Read MoreMarketers Weigh In on Why Threads Isn’t a Brand Magnet
Meta launched its copycat platform Threads one year ago, and since then, user engagement has…
Read MoreA Nationwide Pop-Up Was Organized by Primal Kitchen and Pinterest to Attract Gen Z consumers
Primal Kitchen and Pinterest partnered together to launch an experimental kitchen pop-up in New York…
Read MoreHow Walmart Is Heating Up the Summer Season by Tapping Into The BookTok Trend?
In celebration of the hot and spicy trend this summer, Walmart launched its 'Spicy Summer'…
Read MoreHow WOW’s Leadership Revived Inglewood Billboard Advertising
Scott Krantz, CEO of Los Angeles-based WOW Media, reflects on the company's journey in the…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (July 15, 2024)
Marketers and advertising agencies were impressed by several advertisements this week that stood out to…
Read MoreSwap Launches First-Ever Ad Campaign on CTV for Direct-to-Consumer Brands
Using Amazon, Prime, Hulu, and DirectTV, Swap launched its first-ever ad campaign on CTV for…
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