Brand Deals are Arriving Sooner as Marketers Embrace Creators With Just a Few Hundred Followers
Brands are lowering the bar for creator partnerships, with some influencers landing sponsorships at just…
Read MoreFormer Hartbeat President Bryan Smiley Launches Hard Carry Media for Gen Z Men
Bryan Smiley, the former president and chief content officer of Hartbeat, has launched Hard Carry…
Read MoreHow Zyrtec Is Marketing Allergy Relief Through Its PGA TOUR Partnership
Zyrtec has partnered with the PGA TOUR as the league’s first allergy relief sponsor, launching…
Read MoreInside Applegate’s First Major Marketing Campaign Since 2019
Applegate is launching a versatile marketing approach for its new campaign, marking the brand's first…
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