Powerade Teams Up with College Basketball Stars Flau’Jae Johnson and Isaiah Collier for March Madness Ads
Powerade is the latest brand to leverage NIL talent in its ads for March Madness.
Read MoreRITZ Taps College Athletes For its March Madness Campaign
The RITZ brand is tapping into the influence of top college athletes for its NCAA…
Read MoreX Games Engages Gen Z and Gen Alpha with a Fresh and Innovative Social Media Strategy
X-Games wants to engage with new fans, especially Gen Z and Gen Alpha, by utilizing…
Read MoreWhy Did Allegra Debut It’s Mobile Mapping App at SXSW?
The brand Allegra has developed its mobile mapping app, Allegra Airways, to integrate air-quality data,…
Read MoreTarte’s Controversial Influencer Trip to Bora Bora Has Raised Questions About the Brand’s Inconsistent Values
Tarte, a popular cosmetics brand, has been investing heavily in organizing trips for social media…
Read MoreX is Launching a YouTube Copycat Platform For Smart TVs, And Marketers Speculate It’s For a New Revenue Stream
As initially reported by Fortune, the platform is gearing up to compete with YouTube by…
Read MoreShake Shack’s Oscars Campaign Includes a Hollywood Makeover, Influencers, and a Guessing Game
Shake Shack is engaging with its audience during this weekend’s Oscar Awards ceremony as part…
Read MoreInside 805 Beer’s Multi-Marketing Mix Through The Lens of Storytelling
805 Beer is shining a spotlight on its diverse group of over 30 "Authenticos" -…
Read MoreWhy is Olipop Hiring Two Creators to be Part of Its Nationwide Tour?
There is a gut-healthy soda brand called Olipop on the verge of embarking on a…
Read MoreA Days Inn Contest Will Pair Two People With The Goal of Capturing Solar Eclipse Content
Days Inn by Wyndham is aiming to get two people to capture the upcoming Solar…
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