Inside Citi’s Multichannel B2B Campaign for The World Food Programme
Citi has just launched a new advertising campaign that shines a spotlight on client success…
Read MoreMarketers are Conflicted on the Advertising Value of Verzuz and X’s Partnership
Remember during the pandemic when everyone was watching Verzuz battles between different artists at home?…
Read MoreInsights from Marketers on Meta’s Profit-Driven Move with Instagram’s Unskippable Ads
This feature will activate once users have viewed their internal limit of skippable ads, ensuring…
Read MoreWhat Marketers Are Saying About the Ad Campaigns of This Week (June 14, 2024)
There have been several brands this week that have earned industry praise and public acclaim…
Read MoreHow Ocean Spray Targets Gen Z and Millennials with its Just Add Cran Campaign
Ocean Spray is aiming to connect with Gen Z and younger Millennials through its new…
Read MoreGeneral Mills and DoorDash Launch BFF Celebration Campaign on National Best Friends Day
To kick off the partnership and campaign, General Mills tapped into paid social media, influencer…
Read MoreHow Symbi Uses Social Media to Reach Health and Wellness Enthusiasts
Symbi, a herbal wellness direct-to-consumer brand, is leveraging TikTok and Instagram for its content strategy…
Read MoreBlack-Owned Businesses Left Behind: Agency Executives Examine Post-George Floyd Financial Struggles
In the wake of the massive protests against racial injustice in May 2020, brands pledged…
Read MoreHow Kalpana Pot’s Authentic Science Content Engages Millions on TikTok and Instagram
Pot's dedication to science education shines through her active presence on TikTok and Instagram, where…
Read MoreGrindr Embarks on ‘Great American Road Trip’ to Celebrate 15 Years of LGBTQ+ Connections
Grindr Embarks on 'Great American Road Trip' to Celebrate 15 Years of LGBTQ+ Connections
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