What the TikTok Ban Means for Small Businesses in Terms of Discoverability and Awareness
President Biden’s signed bill now confronts TikTok, compelling the social media app to either undergo…
Read MoreInside Pizza Hut’s Community Project with Keith Lee
In partnership with online influencer Keith Lee, Pizza Hut wants to use the power of…
Read MoreMarketers Examine the Prolonged Influence of TikTokification
The TikTokification trend, which occurs when social media platforms adopt features and functionalities similar to…
Read MorePaycom’s Campaign on LinkedIn and Other Platforms Aims to Bring Humour and Insight to HR Challenges
It is a continuation of Paycom's March campaign, which featured the Wayne Knight-starring TV commercial…
Read MoreWhy Did Nikon Want Its Creators to Inspire Customers With Its 8 Days With Z 8 Challenge?
During the Nikon Z 8 challenge, eight creators were asked to demonstrate the camera's cinematic…
Read MoreHyundai and Toyota Witness Surge in Gen Z Engagement at the New York Auto Show
The New York International Auto Show took place at the Javits Center this week and…
Read MoreX Games Engages Gen Z and Gen Alpha with a Fresh and Innovative Social Media Strategy
X-Games wants to engage with new fans, especially Gen Z and Gen Alpha, by utilizing…
Read MoreTarte’s Controversial Influencer Trip to Bora Bora Has Raised Questions About the Brand’s Inconsistent Values
Tarte, a popular cosmetics brand, has been investing heavily in organizing trips for social media…
Read MoreShake Shack’s Oscars Campaign Includes a Hollywood Makeover, Influencers, and a Guessing Game
Shake Shack is engaging with its audience during this weekend’s Oscar Awards ceremony as part…
Read MoreWhy is Olipop Hiring Two Creators to be Part of Its Nationwide Tour?
There is a gut-healthy soda brand called Olipop on the verge of embarking on a…
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