Inside NASCAR’s Driver-Centric Approach for Enhancing Fan Engagement
As part of its upcoming promotional efforts, NASCAR will enhance the star power of its…
Read MoreExamining Poppi’s Super Bowl Ad and its Impact on the DTC Landscape
Poppi made history as the first direct-to-consumer (DTC) soda brand to air a Super Bowl…
Read MoreExploring The Event Activations That Took Place During Super Bowl LVIII
Super Bowl LVIII took place over the weekend, and brands as well as fans flooded…
Read MoreJif’s Super Bowl Ad Campaign Raises Awareness About Celery, A Forgotten Big Game Snack
Jif's Super Bowl ad campaign aims to shed light on celery, a snack often overshadowed…
Read MoreFor its contest, DoorDash teams up with brands advertising on Super Bowl
With its Super Bowl campaign, DoorDash has taken a unique approach in engaging with its…
Read MoreShake Shack’s Valentine’s Day Campaign Spotlights Korean Culture
For its Valentine’s Day campaign, which begins next week, Shake Shack continues to highlight Korean…
Read MoreThe non-profit organization Hackergal is using social media to inspire women to become coders
Through social media, HackerGal hopes to inspire and educate girls and gender-diverse learners about the…
Read MoreRITZ Aims to Take Super Bowl Engagement with Second Screen Experience on X
One of the biggest advertising opportunities of the year is Super Bowl advertising and RITZ…
Read MoreThe M&M’s Super Bowl ad uses rings to promote brand values
This year's Super Bowl sees Mars, a long-time NFL partner, taking a new approach by…
Read More’90s Nostalgia Is The Theme Of Jack In The Box’s TikTok Music Campaign
In a bid to resonate with millennial and Gen Z music enthusiasts on TikTok, Jack…
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