Stella Artois and FX’s The Bear Unite for an Unforgettable Summer Series
This summer, Stella Artois is embracing its partnership with FX’s The Bear.
Read MoreLiquid Death’s Fighter Jet Giveaway Outshines Pepsi’s ’90s Attempt
A new campaign by Liquid Death is giving away a real fighter jet, something Pepsi…
Read MoreHow Sweet Addison’s Uses Instagram to Engage with Gen Z
A dessert brand that sells cookies and brownies directly to consumers online, and ships nationwide,…
Read MoreInside The Pitch Deck: How Endeavor Positioned the WWE and UFC Merger to Brands
In 2023, Endeavor acquired WWE as part of its strategy to consolidate entertainment properties under…
Read MoreHow Shake Shack is Engaging Fans with the Westminster Dog Show Partnership
Shake Shack is doubling down on its partnership with the Westminster Kennel Club Dog Show…
Read MoreInside Eat Happy Kitchen’s Organic Multichannel Marketing Strategy
A DTC food brand called Eat Happy Kitchen, which sells no-sugar-added, organically sourced pasta sauces…
Read MoreUPS Puts Spotlight on Mom-Owned Businesses With Its Interactive OOH Truck
The UPS Store and UPS have collaborated to honor mothers this year with an interactive…
Read MoreMarketers Forecast a Surge in Five-Second Super Bowl Ads
Next year's Super Bowl, slated to air on FOX, is stirring up buzz with reports…
Read MoreQ&A: Influencer Gifting: A Sustainability Crisis
Excessive consumption and environmental impact can result from influencers receiving too many products they don't…
Read MoreRITZ Makes a Splash on TikTok With its Buttery-er Crackers Campaign
RITZ is venturing into TikTok territory with its newest campaign and contest, intended to highlight…
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