Q&A: How Aires Tech is Leveraging Athlete Partnerships for Brand Growth
In a conversation with AdBuzzDaily, Josh Bruni, CEO of Aires Tech, explained that athletes' heightened…
Read MoreHow Soles4Souls is Using Meta, OOH, and Social Media to Drive Donations With Its First Campaign
Its campaign will be split into two phases and will seek to build awareness and…
Read MoreCiti’s New Campaign Challenges Perceptions of Disabilities in Sports
Citi launched its 2024 Paralympics multimedia ad campaign, titled “What Happened?” earlier this week as…
Read MoreA Nationwide Pop-Up Was Organized by Primal Kitchen and Pinterest to Attract Gen Z consumers
Primal Kitchen and Pinterest partnered together to launch an experimental kitchen pop-up in New York…
Read MoreHow Walmart Is Heating Up the Summer Season by Tapping Into The BookTok Trend?
In celebration of the hot and spicy trend this summer, Walmart launched its 'Spicy Summer'…
Read MoreSwap Launches First-Ever Ad Campaign on CTV for Direct-to-Consumer Brands
Using Amazon, Prime, Hulu, and DirectTV, Swap launched its first-ever ad campaign on CTV for…
Read MoreKIND’s Campaign Focuses on Healthy Snacking for Gen Z
KIND is reinforcing its brand messaging with a new campaign aimed at reigniting consumer loyalty…
Read MoreInside Citi’s Multichannel B2B Campaign for The World Food Programme
Citi has just launched a new advertising campaign that shines a spotlight on client success…
Read MoreMarketers are Conflicted on the Advertising Value of Verzuz and X’s Partnership
Remember during the pandemic when everyone was watching Verzuz battles between different artists at home?…
Read MoreInsights from Marketers on Meta’s Profit-Driven Move with Instagram’s Unskippable Ads
This feature will activate once users have viewed their internal limit of skippable ads, ensuring…
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