How DoorDash Turned 50 Cent’s Rap Beef Into a Cultural Super Bowl Strategy
DoorDash partnered with 50 Cent for a social-first Super Bowl campaign that leaned into internet…
Read MoreHow Liquid I.V. Used The Two Minute Warning To Launch Its First Super Bowl Ad
Liquid I.V. strategically bought the Super Bowl’s two minute warning ad slot to debut a…
Read MoreInside Expedia’s Stop Motion Super Bowl Ad Featuring Ken
Expedia is celebrating Ken’s 65th anniversary by making him its newest brand ambassador in a…
Read MoreTikTok Offers Bonuses as Creators Weigh Risk Versus Reach
TikTok is using a $10,000 creator bonus to drive adoption of Branded Buzz, opening new…
Read MoreMarketers Share Why Cannabis Ads Are Becoming Less Promotional and More Educational
In an industry long shut out of mainstream digital advertising, cannabis brands are finding opportunity…
Read MoreMarketers Reflect on Cultural Wins, AI, and the total WTF Moments in the Advertising Industry in 2025
As 2025 winds down, the advertising world experienced a whirlwind of highs, lows, and head-scratching…
Read MoreHow Reddit’s Interactive Ads Are Designed to Match It’s Community-Driven Culture
Reddit has introduced a new suite of interactive ads that allow brands to create custom,…
Read MoreWhy Sweet Loren’s First Ever Campaign Aims to Make the Brand a Household Name
Sweet Loren’s debuts its first major campaign, aiming to redefine what “better-made” means in the…
Read MoreHow DoorDash is Building a Bridge Between Food Delivery And Relationship Culture
DoorDash is using its millions of daily deliveries to uncover relationship trends during cuffing season.…
Read MoreWhy JusRol Wants to Engage With Millennials Through Social Media and Influencer Outreach For its Rebrand?
JusRol, a leader in refrigerated dough, is rolling out a full-scale rebrand for the final…
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