How YouTube & NFL Are Using Creators to Supercharge the Pro Bowl Marketing
This year’s NFL Pro Bowl flag football game is going big on YouTube, integrating creators…
Read MoreGen Z Creators and Students Say Advertising Week Ignored The Harsh Job Market Reality
Advertising Week in New York drew creators, brands, and marketers together, but Gen Z attendees…
Read MoreQ&A: Spotter’s Nic Paul on Creators as Global Media Giants
Hollywood is embracing creators and their built-in audiences as the new box office formula. With…
Read MoreWhy Arena Club is Leveraging Influencers to Showcase Collector Freedom
Arena Club’s latest campaign moves away from celebrity endorsements, featuring hobby influencers Jay Moslehi and…
Read MoreHow Gabriella Gomez Blends Storytelling and Authenticity on TikTok Live
This in-depth profile spotlights Gabriella Gomez, a TikTok Live creator known for her authentic streams,…
Read MoreWhy Brands Like Brawny Are Cashing In on Celebrity Breakups
According to Amanda Earley, Brawny’s Brand Director, sponsoring the post reinforced this message in a…
Read MoreWhy La Colombe is Making Coffee the Heart of Valentine’s Day Connections
The coffee roaster company La Colombe Coffee, founded in 1994 in Philadelphia and now with…
Read MoreHow the Sydney Gifford and Alyssa Sheill Lawsuit Challenge Existing Copyright Laws for Influencers
At the heart of the legal battle is Sydney Gifford's allegation that fellow influencer Alyssa…
Read MoreWhy is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreHow Crayola and Audible Are Helping Gen Alpha Discover Creativity Beyond Screens
By partnering together, the two brands aim to increase listening and engagement among young audiences…
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