Liquid I.V. Turns Spider-Man Into Its Latest Cultural Marketing Play
Liquid I.V. is expanding its entertainment marketing strategy through an exclusive partnership with Spider-Man: Brand…
Read MorePapa Johns Built a Wedding Campaign Without Leaning on Taylor Swift
As brands rushed to capitalize on last month's Taylor Swift wedding, Papa Johns took a…
Read MoreJustworks Bets on Emotion Over Features in its Biggest Brand Campaign Yet
Justworks is shifting its marketing strategy from product focused messaging to emotional storytelling with its…
Read MoreMLS Rolls Out National Campaign to Keep World Cup Fans Engaged
Major League Soccer is capitalizing on FIFA World Cup excitement with a coordinated national and…
Read MoreWhy LesserEvil is betting on occasion-based marketing to grow beyond the grocery aisle
LesserEvil is evolving its "Renovate Your Pantry" platform into a series of occasion-based campaigns, betting…
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