Super Bowl LX Shows What Happens When Brands Lean Too Hard on AI Ads
Artificial intelligence dominated Super Bowl 60 commercials, with nearly a quarter of ads featuring AI…
Read MoreHow DoorDash Turned 50 Cent’s Rap Beef Into a Cultural Super Bowl Strategy
DoorDash partnered with 50 Cent for a social-first Super Bowl campaign that leaned into internet…
Read MoreWhy Dollar Shave Club Ditched the Super Bowl Instead of Censoring Its Ad
Dollar Shave Club walked away from the Super Bowl after NBC rejected its ad for…
Read MoreHow Liquid I.V. Used The Two Minute Warning To Launch Its First Super Bowl Ad
Liquid I.V. strategically bought the Super Bowl’s two minute warning ad slot to debut a…
Read MoreInside Expedia’s Stop Motion Super Bowl Ad Featuring Ken
Expedia is celebrating Ken’s 65th anniversary by making him its newest brand ambassador in a…
Read MoreHow YouTube & NFL Are Using Creators to Supercharge the Pro Bowl Marketing
This year’s NFL Pro Bowl flag football game is going big on YouTube, integrating creators…
Read MoreHow Skittles Plans to Win Super Bowl Sunday Without Buying a Commercial
As Super Bowl LX approaches, Skittles is breaking from tradition by skipping the $8 million…
Read MoreSuper Bowl Ads Keep Recycling Older Celebrities and Gen Z Is Over It
For the Super Bowl, the usual suspects bought ad space and it followed the same…
Read MoreTWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest
Leading up to the Super Bowl, TWIX will organically share content and engage with fans…
Read MoreTUMS Teams Up with DraftKings for its Fantasy Foodball Game Ahead of Super Bowl
Editor’s Note: This story has been updated to reflect required terminology guidelines for game styles.…
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