The Role of AI in Brooke Pickel’s Creative Strategy

Brooke Pickel, a talented graphic designer, content creator, and founder of the vintage store Blonde Bandit, is leveraging AI to enhance efficiency and credibility on her platform.

By utilizing PhotoRoom, an AI-powered photo editing app, she has seen significant increases in engagement and sales across digital platforms.

Beyond her work in social media, Brooke is also a dedicated personal trainer. She and her partner start their mornings with a workout to clear their minds and prepare for the day, finding that exercise is key to maintaining productivity. Some of these can be found on her TikTok page, where she shares workout videos and insights into how she balances her business with her personal life.

Brooke also values her morning routine of enjoying a cup of tea while journaling or reading, which helps her check in on her mental health and stay balanced.

Blonde Bandit‘s target audience consists of creatives and individuals looking to elevate their style, regardless of age or where they are in their creative journey. Engaging with this audience is crucial for Brooke, as she aims to foster an environment where creatives and artists can connect and collaborate. Reaching these people online is essential for the overall growth of her brand and the fulfillment of her mission.

AdBuzzDaily interviewed Brooke Pickel about her journey and how AI technology is revolutionizing her business and creative process. As a graphic designer embracing AI, Brooke shares insights on how these tools enhance her work and elevate her role as a creator.

The contents of this interview have been condensed for clarity

What made you want to start creating content for social media?

From an early age, I started modeling and began using social media to promote myself. In college, I discovered graphic design, which fueled my passion for content creation. During my studies, I managed social media accounts for a few small companies, honing my skills and understanding of the digital landscape. After graduation, I decided to focus on creating content both for my own business and personal brand, which allowed me to fully realize my creative vision and connect with a broader audience.

With AI being a hot topic, were you concerned about it before using it?

As a computer enthusiast, I find AI fascinating and incredibly helpful in design creation. I was somewhat aware of AI’s potential before it fully rolled out, and felt only excitement. I was looking for apps to help increase efficiency and streamline my work process, and that’s how I came across Photoroom. I first learned about Photoroom 2 years ago while researching ways to improve my business workflow. I use it in various ways, and as a graphic designer, I find it incredibly helpful for quickly creating graphics for my online store and other platforms. The background removal and AI background generator are probably my favorite tools within the app. I look forward to seeing how AI evolves and exploring new ways to integrate it into my design workflow.

How much sales or revenue have you generated since you started using the AI technology and what has it done for your creative strategy?

It’s challenging to quantify revenue generated specifically from using AI, as I don’t track my work based on AI involvement. We’re still in the early stages of integrating AI into our website, and that will be measurable. However, since incorporating AI in other ways, our online engagement has significantly increased, rising from 800-2,000 weekly engagements to 2,000-5,000. In terms of creative strategy, AI has been a tremendous time saver, helping me complete tedious tasks more efficiently and freeing up time to focus on other important aspects of my work.

For example, Photoroom has had a very positive impact on my business, allowing me to produce more content faster. One of its standout features is the preset file sizes, which saves time compared to other apps where you have to manually enter dimensions. These small efficiencies have significantly improved my workflow and overall business operations.

Which social media platforms resonate with you when it comes to publishing content there?

It’s hard to pick just one, but I would say Instagram and Depop resonate the most with me. Instagram was the first platform I used from a young age, and it remains a vital tool for visual storytelling and engaging with my audience. Depop, on the other hand, is special to me because it plays a significant role in my business, allowing me to directly reach customers and showcase my products. Both platforms complement each other and are integral to my overall content strategy.

What are some of the most challenging aspects when it comes to content creation?

Content creation can be very time-consuming. As a graphic designer, I tend to be a perfectionist, which means I invest a lot of time and thought into my work to ensure it meets high standards. Balancing creativity with efficiency is one of the most challenging aspects, as I strive to produce content that is both visually appealing and effective in engaging my audience.