Totino’s Enters the Super Bowl Ad Arena with Absurd Humor
Image Provided by Totino'sTotino’s, the iconic General Mills brand known for its pizza rolls, is set to make a bold debut with its first-ever Super Bowl ad campaign during the Big Game. This marks a significant milestone for the brand as it seeks to cement its place in game-day celebrations across households.
Building on the momentum of its successful 2024 campaign challenging “Big Pizza,” Totino’s Pizza Rolls achieved its second-highest sales month in 30 years during this year’s playoffs. The campaign resonated with fans, creating a surge in demand for the bite-sized snack synonymous with casual gatherings and sports events.
“As an epic Midwestern brand, inserting Totino’s Pizza Rolls into game day conversations is part of our strategy to attract new fans and capture an even larger share of the category,” said Tori Fahey, Brand Experience Manager for Totino’s Pizza Rolls. “And of course, we’ll bring some of our iconically absurd humor to the Big Game with our spot!”
In addition to its main campaign, Totino’s is also bringing back “Hang Time,” its first Spanish-language ad tailored for the Big Game, which originally premiered in 2024. The ad will air on Fox Deportes and Telemundo Deportes, highlighting the brand’s commitment to reaching diverse audiences and celebrating multicultural game-day traditions.
Fox announced in early November that all Super Bowl advertising inventory had sold out, with 30-second spots fetching approximately $7 million. Totino’s will join an impressive roster of returning brands like Nerds, Dove, Taco Bell, and Mountain Dew, as well as newcomers Instacart, Coffee Mate, and Häagen-Dazs, who are making their Super Bowl debuts.
Although the specific strategies of participating brands have yet to be disclosed, the advertising landscape for the 2025 Big Game is expected to reflect the rapidly evolving digital and cultural environment. Key factors such as the emergence of Bluesky, the continued reign of terror of Elon Musk’s leadership of X, advancements in artificial intelligence, and shifting consumer discourse are likely to shape the narratives and approaches adopted by advertisers.
Additionally, marketers suspect that there will be a rise of 5-second ads to debut at the Super Bowl, which was previously reported on AdBuzzDaily.
Brands like Totino’s are well-positioned to capitalize on this dynamic landscape, leveraging creativity and strategic innovation to make a significant impact in this highly competitive space. Audiences can anticipate a compelling blend of humor, originality, and forward-thinking campaigns, setting the stage for a Super Bowl advertising season poised to leave a lasting impression.
