TWIX Takes a Bold Approach to Super Bowl Advertising with Interactive Contest
Leading up to the Super Bowl, TWIX will organically share content and engage with fans…
Read MoreWhy La Colombe is Making Coffee the Heart of Valentine’s Day Connections
The coffee roaster company La Colombe Coffee, founded in 1994 in Philadelphia and now with…
Read MoreTUMS Teams Up with DraftKings for its Fantasy Foodball Game Ahead of Super Bowl
Editor’s Note: This story has been updated to reflect required terminology guidelines for game styles.…
Read MoreUnrivaled League Thrives on Samsung’s AI and Social Media Storytelling Expertise for Gen Z
With Samsung's partnership with Unrivaled, a new 3 x 3 women's basketball league that just…
Read MoreQ&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreHow The Detroit Pistons Leverage its AI-Powered Virtual Arena for Sponsorship and Revenue Expansion
The Detroit Pistons are redefining fan engagement with “Detroit Pistons World,” an immersive virtual experience…
Read MoreMarketers Share Their Take on 2024’s Most Polarizing Brand Pairings
As 2024 ends, discover the most bizarre, polarizing, and surprising brand collaborations in product launches,…
Read MoreKroger Highlights Real Moments of Connection in Holiday Ads
The company's holiday ad, titled "The Case of the Disappearing Food," highlights the simple act…
Read MoreWhy is Knorr Highlighting the Reality of Thanksgiving Kitchen Fails
The brand is removing that expectation from the photos with its #EffortIsEverything campaign, by featuring…
Read MoreAce Hardware Spreads Holiday Cheer with Short Form Content Across Social Platforms
Ace Hardware is ramping up its content creation for the holidays as it is looking…
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