How YouTube & NFL Are Using Creators to Supercharge the Pro Bowl Marketing
This year’s NFL Pro Bowl flag football game is going big on YouTube, integrating creators…
Read MoreOpenAI is Betting on Ads as the Gamble Could Pay Off Big or Backfire
OpenAI is preparing to test ads inside ChatGPT as mounting losses force the company to…
Read MoreHow Skittles Plans to Win Super Bowl Sunday Without Buying a Commercial
As Super Bowl LX approaches, Skittles is breaking from tradition by skipping the $8 million…
Read MoreTikTok Offers Bonuses as Creators Weigh Risk Versus Reach
TikTok is using a $10,000 creator bonus to drive adoption of Branded Buzz, opening new…
Read MoreMarketers Share Why Cannabis Ads Are Becoming Less Promotional and More Educational
In an industry long shut out of mainstream digital advertising, cannabis brands are finding opportunity…
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