The NFL Draft is only one more week away and brands are already announcing that they will be there. One of them is Sport Clips Haircuts.
For its Draft festivities, Sport Clips Haircuts will be activating NFL Draft partnerships with the Combine’s “mullet-famous” Gennings Dunker, University of Iowa offensive lineman, to rep the brand’s focus on how strong style and a good haircut make you feel good and give you the confidence you need during the draft and on the field. This comes at the current time where mullets have a resurgence in popularity all over TikTok.
The collaboration will highlight the resurgence of the mullet through social content, grooming tips for maintaining the “modern athlete mullet,” and fan engagement around draft season. In addition, Sport Clips will offer a free MVP Haircut Experience for anyone with a mullet from April 19 to May 17.
According to Sport Clips Haircuts’ CMO Christina Clarke, The mullet is having a real moment again, especially in football, because it reflects how today’s athletes are showing more of who they are beyond the field. It’s not just about performance anymore; it’s about personality, identity, confidence.
“Sport Clips is built around sports and style, so when a look like the mullet starts showing up in locker rooms and on big stages like the Combine, it’s an extension of what we see every day,” said Clarke. “Our role is to create that look on and off the field. With stylists who know the trends and how to tailor them, we help guys find a look that fits and walk out ready for whatever’s next.”
During the NFL Draft, prospects Spencer Fano and Lake McRee will visit Sport Clips locations to help extend the brand’s digital push into physical retail spaces. The appearances turn online engagement into real-world connection as prospects sit in custom chairs, interact with stylists, and experience the brand firsthand. These moments reinforce Sport Clips as more than a haircut destination, but a place to pause, rest, relax, and reset. The financial agreement between the parties was not disclosed.
On TikTok, the mullet revival has reached massive scale, with the hashtag #mullet surpassing 12 billion views, a sharp rise from the 2.7 billion views it generated earlier in the trend cycle. The growth has been fueled in part by participatory content, including DIY formats like #oneminutemullet, which has drawn roughly 75 million views.
Interest has extended beyond the platform as well, with searches for “mullet” increasing by around 80% during peak periods of TikTok-driven momentum, underscoring the app’s role in pushing the once-nostalgic style firmly into the mainstream, according to the social media analytics platform Hootsuite.
As part of its campaign preparation, Sport Clips Haircuts conducted a survey of 2,000 men and found that 20% would bring back the classic 1980s mullet if given the chance. Gennings’ style reflects that trend, showcasing a willingness to stand out. His confidence in wearing the look is helping inspire other men to embrace individuality and feel more confident in their own style choices.
“It is less [about the trend] itself and more about what it represents,” said Clarke. “We want to be the place where guys can explore styles, get expert guidance, and leave feeling like themselves and ready for whatever is next.”
