Unrivaled League Thrives on Samsung’s AI and Social Media Storytelling Expertise for Gen Z
With Samsung's partnership with Unrivaled, a new 3 x 3 women's basketball league that just…
Read MoreQ&A: The Challenges of Authenticity in AI-Driven Nostalgia Marketing
we spoke with Tanner Graham, CEO of General Idea, who shared his perspective on the…
Read MoreCES 2025: A Deep Dive Into AI-Powered Consumer Experiences
This year’s Consumer Electronics Show (CES) in Las Vegas saw a surge of interest in…
Read MoreTikTok Ban Could Encourage a Multi-Platform Strategy for Creators and Brands
Time is ticking for TikTok in the United States, as the platform faces an imminent…
Read MoreHow the Sydney Gifford and Alyssa Sheill Lawsuit Challenge Existing Copyright Laws for Influencers
At the heart of the legal battle is Sydney Gifford's allegation that fellow influencer Alyssa…
Read MoreAI Predictions for 2025: Insights From Industry Leaders
In sports, entertainment, and digital media, experts predict that AI will revolutionize how they deliver…
Read MoreTotino’s Enters the Super Bowl Ad Arena with Absurd Humor
Totino’s, the iconic General Mills brand known for its pizza rolls, is set to make…
Read MoreHow The Detroit Pistons Leverage its AI-Powered Virtual Arena for Sponsorship and Revenue Expansion
The Detroit Pistons are redefining fan engagement with “Detroit Pistons World,” an immersive virtual experience…
Read MoreMarketers Share Their Take on 2024’s Most Polarizing Brand Pairings
As 2024 ends, discover the most bizarre, polarizing, and surprising brand collaborations in product launches,…
Read MoreKroger Highlights Real Moments of Connection in Holiday Ads
The company's holiday ad, titled "The Case of the Disappearing Food," highlights the simple act…
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